WEBVTT

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THE BEGINNING

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In the early 70s,
two guys named Miller & Kreisel

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would forever change sound as we know it.

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It all started in Los Angeles in 1973.

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Steely Dan was recording
their third album.

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But they wanted it to sound different
than anything else out there.

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Sound engineers Miller and Kreisel

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started to build the first ever
subwoofer used for music production.

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And in 1974, they founded M&K Sound.

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Then, things took off.

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In the 1970’s and 1980’s,

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M&K built studios
for Hollywood’s shot calling directors

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and LA’s top-shelf producers.

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The demand for uncompromising sound
was growing.

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And the industry
would never sound the same again.

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In 1991, George Lucas raised the bar
for cinemas and home theatres everywhere.

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He defined a program

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to ensure his films were shown
in their truest form.

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The program was named THX.

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Two years later, in 1993,
the Dolby Digital format was born

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as the standard for Hollywood movies.

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It was developed
on multi-channel M&K speakers

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– one of the milestones

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that would shape the company
in the years to come.

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In 1999, George Lucas returned
to the Star Wars universe.

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Lucas chose M&K Sound
for all three new episodes.

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In the new millennium,
M&K continued to deliver sound

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for the modern classics
that would define the era.

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Whether it was pirates at sea...

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Or hobbits on adventures...

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M&K Sound delivered.

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In 2009, DOLBY and Disney
installed M&K’s systems

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in their major studios.

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And the industry’s biggest players
followed suit.

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Forty years after Steely Dan
and the first subwoofer

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M&K had become a household name in
the sound industry.

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THE PROFESSIONALS

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And the legacy continued.

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We all react emotionally
to music and sound

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since hearing is a primary sense

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that has direct access
to the subconscious.

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And working with sound you realize

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that you can use sound
in so many different ways.

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By speeding it up or slowing it down

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and try to do stuff
that was never heard before

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which is very rewarding,
when you are a sound geek like me.

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I find the M&K's very accurate,

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transparent and easy to mix on.

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But the most important thing is

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that they translate so well
all the way out to the end user.

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It's fine that I have something
in my room that sounds great

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but if it doesn't sound good
when it comes out into the world

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it doesn't matter anyway.

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I think the most important thing
you can invest in,

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is the best set of speakers you can get.

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Because it doesn't matter
which plugin you use

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if the speaker doesn't tell the truth.

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And to me, that is excatly what M&K does.

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As a professional,
what I look for in a loudspeaker system,

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is mainly the mid-range,

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transient response,
the truthiness and accuracy.

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I chose the M&K systems

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since we are working a lot
with live instruments here.

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We want to reproduce the sound and feel

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we get in the recording room

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and we want that same feeling
in the control room.

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I found that in the M&K systems.

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What natural sound is to me,
is being able to listen to anything

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and be immersed
and not being pulled out of that show.

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Then the speaker is doing it’s job,

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and M&K certainly does that.

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Trusting the speakers helps me to focus
on what I’m doing creatively,

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and not worrying about trusting

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if what I am hearing
on the speaker is actually what is there.

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Whether it’s working in a big studio

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or working out of my studio at home,

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I always get consistent results
with the M&Ks.

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And that is a big big plus
for any speaker system.

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A lot has happened
since the first subwoofer in 1973,

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but the philosophy is still the same:

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What you see is what you get.

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And what you get is the most
accurate loudspeaker in the world.

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THE PHILOSOPHY

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It neither adds

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Nor subtracts

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It simply reveals

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M&K Sound

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The Choice of Professionals